Roku Channel Rebuild
& Analytics Platform
Prepared for Circa Hospitality Group
A complete three-layer platform: WordPress Plugin, Roku Channel Rebuild, and Analytics Dashboard
WordPress Plugin
Content Management
Roku Channel
Modern Rebuild
Analytics Dashboard
Real-Time Metrics
Executive Summary
Circa Hospitality Group's Roku channel needs a complete rebuild across three integrated layers:
WordPress Plugin
Content management system for publishing to Roku
Roku Channel Rebuild
Modern, standards-compliant channel deployment
Analytics Dashboard
Real-time metrics, automated reporting, S3-powered data pipeline
This replaces the manual Excel-based workflow with an automated, integrated platform.
Circa Hospitality Group — Roku Channel
Complete Platform Rebuild
The Problem
Current State Analysis
What You Have Now
The Pain Points
Publishing
Time-intensive manual process to update Roku channel content
Analytics
4 hours/month manual data compilation and reporting
Scalability
System breaks down as content volume grows
Integration
WordPress and Roku are disconnected
Insights
Can't see trends or correlate with marketing efforts in real-time
The Solution
Three-Layer Integrated Platform
Layer 1: WordPress Content Management Plugin
Streamlines the content publishing workflow from email to approval to publication
Email Intake
Partners send structured emails with video metadata
Manual Review
You review email content via input form
WordPress Post
Content posted to WordPress via simple input page
Roku Auto-Publish
WordPress automatically publishes to Roku channel
Search Index
WordPress auto-updates search engine (no manual JSON)
Features
- Receive video updates via email (partners send to [email protected])
- Web form to paste/review email content before publishing
- Auto-create WordPress blog post with metadata
- One-click publish to Roku
- Automatic search index update (eliminates JSON file management)
- Post history and rollback capability
- Partner approval workflow (optional)
Benefits
- Reduces publishing time from 2–4 hours to 15 minutes
- No manual JSON editing or format conversion
- Audit trail for all content changes
- Can schedule future publications
- Partners can submit directly via email
Layer 2: Roku Channel Rebuild
Modernizes the channel deployment and standards compliance
What We'll Rebuild
- Modern Roku channel architecture (latest SDK standards)
- Optimized search and discovery
- Device-responsive layouts (1080p, 4K, etc.)
- Proper content categorization system
- Performance optimization (load times, memory)
- Accessibility compliance
- Push notification support (future)
WordPress Integration
- Channel reads video list from WordPress API
- Changes published in WordPress → visible in Roku within minutes
- No manual channel updates needed
- Uses JSON feed from WordPress for channel content
Deployment
- Test channel (prototype) for validation
- Production channel (live) for end users
- Automatic staging/testing environment
- Rollback capability for quick fixes
Layer 3: Analytics Dashboard & Reporting
Real-time metrics, automated reporting, S3-powered data pipeline
WordPress Analytics Dashboard — Live Preview Concept
Main Dashboard
- Total channel installs (current + trend)
- Active viewers (week, month, all-time)
- Video performance rankings (top 10)
- Installation trends graph
- Device breakdown
- Geographic viewer data
- Watch time trends
Per-Video Analytics
- Views and plays count
- Total watch time (hours)
- Completion rate (%)
- Audience retention curve
- Device type breakdown
- Geographic distribution
- Trend over time
Weekly/Monthly Reports
- Automated email summaries
- Trend analysis
- Viewer insights
- Performance vs. previous period
- Recommendations based on data
Custom Reporting
- Date range selection
- Video filtering
- Export to CSV/PDF
- Shareable dashboard links
Technical Architecture
Data Pipeline & Integration
Roku → S3 → WordPress Analytics Pipeline
Roku S3 Export — Setup
One-time, 10 minutes
- 1Enable S3 export in Roku Developer Dashboard
- 2Authorize AWS account
- 3Specify export frequency (daily, weekly)
Automation — Hands-Off
- Roku automatically sends analytics files to S3 daily
- Our system processes files and extracts metrics
- Data appears in WordPress dashboard
- No manual downloads
- No API polling needed
- Zero maintenance required
WordPress Plugin Architecture
Settings Panel
Configure S3 credentials, Roku API keys
Content Manager
Email intake form + WordPress post creation
Roku Publisher
API integration to push content to Roku channel
Analytics Widget
Display real-time metrics in WordPress admin
Reporting Engine
Generate and email weekly/monthly reports
Search Index
Automatic JSON feed for Roku channel search
| Component | Technology |
|---|---|
| Content Platform | WordPress 6.4+ |
| Analytics Database | MySQL |
| Data Pipeline | Python + AWS Lambda |
| Cloud Storage | Amazon S3 |
| API Integration | REST APIs |
| Dashboard | WordPress Widget |
| Reporting | Automated Email |
Development Phases
5-Phase Implementation Plan — 6 to 8 Weeks
WordPress Plugin Foundation
Automated Publishing
Analytics Integration
Reporting & Refinement
Roku Channel Rebuild
Manual publishing workflow in WordPress
Automated Roku publishing live
Analytics dashboard in WordPress
Reports automating
Roku channel rebuilt and live
Success Metrics & Impact
Measurable Outcomes
Publishing
- Video publishing time: 2–4 hours → 15 minutes
- Zero manual JSON editing
- 100% uptime (no publishing failures)
- Instant visibility in Roku channel (< 5 minutes)
Analytics
- Real-time data (< 1 hour lag)
- All metrics accurate vs. Roku Developer Dashboard
- 100% data capture (no missing entries)
- Automated reports delivered on schedule
Overall
- Time savings: 4 hours/month → 15 minutes/month
- Decision speed: Weekly insights → daily insights
- Content confidence: Data-driven publishing decisions
- Scalability: System handles 10x current volume
Before vs. After
| Process | Before | After |
|---|---|---|
| Publishing | 2–4 hours manual work | 15 minutes (mostly automated) |
| Analytics | Manual Excel spreadsheets | Real-time WordPress dashboard |
| Search updates | Manual JSON editing | Automatic when you post |
| Data freshness | 24–48 hours old | Real-time (< 1 hour) |
| Reporting | Manual compilation | Automated weekly emails |
| Insights | Monthly reviews | Daily/weekly automated |
| Scalability | Breaks at 100+ videos | Handles 1000+ videos |
| Team time | 4 hours/month | 15 minutes/month |
Risk Mitigation
| Risk | Impact | Mitigation |
|---|---|---|
| Roku API changes | Breaking integration | API monitoring, version testing, fallback paths |
| S3 data delays | Stale analytics | Backup data sources, webhook triggers, manual override |
| Email parsing errors | Missed submissions | Validation layer, error notifications, manual review |
| AWS costs creeping | Budget overruns | Cost monitoring, usage alerts, optimization reviews |
Investment
Transparent Pricing Breakdown
| Component | Cost |
|---|---|
| WordPress Plugin Development | $8,250 |
| Email Intake & Publishing System | $4,125 |
| S3 Analytics Pipeline Setup | $2,750 |
| Dashboard & Reporting Engine | $5,500 |
| Roku Channel Rebuild | $4,125 |
| Testing, QA, Documentation | $2,065 |
| Training & Deployment | $685 |
| First-Year Support (included) | Included |
| TOTAL | $27,500 |
Payment Schedule — 4 Milestones
What's Included (1-Year)
- All development and deployment
- 12 months technical support
- Bug fixes and patches
- One major feature request
- Monthly performance optimization reviews
- Unlimited WordPress plugin updates
Why Choose This Approach
Integration, Automation, Scalability, Flexibility
Integration, Not Separation
- Everything lives in WordPress (your existing tool)
- No new logins or external dashboards
- Team already knows how to use WordPress
Automation, Not Manual
- Email → WordPress → Roku (fully automated)
- Analytics flow → Dashboard (fully automated)
- Reports → Your inbox (fully automated)
Scalability, Not Bottlenecks
- Works with 10 videos or 1000 videos
- Same time investment regardless of volume
- Supports unlimited partners/sources
Flexibility, Not Locked-In
- All code is yours (no vendor lock-in)
- Can modify or extend anytime
- Standard WordPress plugin (portable)
Next Steps
Ready to Automate Your Roku Workflow?